If you work in the luxury market, you will be fully aware of the importance of using box and bag packaging carefully. You know, everything has to be perfect and well cared for. This also applies to packaging: when it's used exclusively for luxury goods, packaging has to live up to expectations. A few years ago, Harrods, one of the most luxurious shopping malls in London (and perhaps all of Europe), announced that it would focus on online sales. The decision was unexpected because e-commerce had never been considered suitable for the luxury industry before.
It's even more surprising to imagine a place famous for its beautiful interior design and elegance. But the manager of the iconic London location said their decision proved to be the biggest investment their company had made since its inception. They are not the only luxury brand to enter the online market. This is the case with famous brands like Michael kors, Versace or Gucci. C'is zalando at that time, a famous e-commerce website in Germany, which has already launched its own high-end version: zalando priv é。 Even for luxury brands, online business has become the key to their business success, and also a necessary condition for continuous growth and profit increase.
What is the relationship between the growth of e-commerce and luxury box packaging?
As Barbara Kahn of Wharton University in Pennsylvania says in this article, today's customers are no longer satisfied with simple products. Even if it's the best on the market, it's not enough. The entire brand must be at the top of all available markets. It also means that you can and must excel in e-commerce. Especially in the eyes of the so-called "millennials", they have become (and will become) a majority of consumers on this digital market platform. It's them, along with the items they need, who expect extra attention, focused care and an experience that only the chosen brand can guarantee. This is exactly what you can offer them through e-commerce. From one click purchase to one time unpacking at home, every step must be carefully considered. So you may have understood this: packaging is part of the customer experience and is therefore almost as important as the product itself.
Why is luxury box packaging plays an important role in the market?
Let's go back to the examples of luxury brands and Harrods. Your experience in the store is very different from that of online shopping. When you walk into a store, there are hundreds of things that catch your eye. A special smell, lighting arrangement, product display, shop assistants, their clothes, etc. All of these help to shape the brand image. Choosing an online sales model means that these factors are no longer important because they no longer exist. They are replaced by website design, online customer service, delivery speed, packaging design, etc.
It is here that luxury box packaging manufacturer plays a crucial role. It's easy to simply send the package to your customers themselves. On the other hand, making sure it arrives quickly and is in good shape already requires a lot of care. Not to mention making your customer's out-of-the-box experience unforgettable - it takes more attention. That's why luxury packaging is more important than ever. How to create the right luxury box design? Let's take a look at some inspiring examples:
1. Product packaging
Perfume box packaging and boxes is a good example of creativity in the field of luxury. Some designers working for international leading brands have created real masterpieces and surrounded them with real artistic aura.
2. Transport packaging
Sometimes, simplicity is the best solution. Over the years, many companies have tried to enhance their brand image by choosing a minimalist look. Use a simple cardboard box with a black logo on it, which is usually the case. Most luxury brands tend to prefer minimalism in design. However, even if focusing on success trends can help increase sales, it doesn't necessarily help brand promotion. It is the brand image that must be taken care of in order to get long-term positive feedback.
Therefore, you can choose the mailer box packaging according to the image and values you want the brand to convey to customers. Careful selection of colors, box shapes, designs, and many customizations can make your luxury packaging unique. You can choose to add an elegant ribbon around the box, or insert a window so that you can see the products inside. You can even enjoy special packaging finishes, such as embossing.
Three good reasons to turn to e-commerce and take care of your luxury packaging
In short, what do we need to remember about all this? Here are three reasons to develop e-commerce and take good care of your luxury packaging (as a silent seller):
Your competitors have entered or are about to enter the online market
Your customers want you to have e-commerce
Through e-commerce, packaging becomes the core element of shopping experience